The world is a difficult place for brands. It’s more connected, more involved, more immediate and more competitive. Our research shows that many CEOs have lost faith in the marketing function of their organisations. We’re here to restore that faith through strong return on investment for marketing spend. We have a philosophy we call Fame, Admiration and Belief (FAB). We know that successful brands have all three attributes in equal measure. If there is too much, or not enough, of any single aspect the brand will be off balance and not be optimised. We focus our attention on the FAB philosophy so that creative and strategic output delivers. It is that simple.