With rapid growth forecasts in cloud business management software, Sage needed to counter this attack, grow share and stand out from the competition with a campaign that punched above its weight. Our challenge was to regain market leadership, by outsmarting rather than outspending the competition.
The campaign needed to deliver both commercial and brand impact, so our approach was to create a totally integrated multi-channel ‘Brand to Demand’ campaign with end to end tracking and reporting - building brand awareness and consideration, whilst growing marketing qualified leads. The strategy also included an always-on social and content strategy.
The campaign resulted in a 55% increase in web conversions over the previous best brand campaign and a 29% daily increase in qualified leads.
Sage has never had a campaign as successful as the one that Gravity has created.
We've seen a massive rise in brand awareness and we're already seeing the effect that it's having when it comes to demand generation. The success of this campaign is unprecedented in Sage's history.